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2ndSite's Management Team
2ndSite's management team has decades of consulting, business and technology experience. With the help of 2ndSite's
advisors and 2ndSite's outstanding support staff, 2ndSite's management has been successful in making the internet a
simpler, better place to do business.
Meet 2ndSite's Management Team:
Michael McDerment - President, CEO (Co-Founder)
Michael studied commerce at Queens University. He has been involved with internet technologies since 1999 and is an
expert in the areas of internet marketing, web design and development. Since 2002, Michael has guest lectured
on these topics at Humber College in Toronto, Canada. 2ndSite is Michael's third start-up enterprise, and the
other two are currently operational and profitable.
Joe Sawada - CTO, Chief Architect (Co-Founder)
Joe is a tenure-track professor at the University of Guelph in the Department of Computer and Information Science.
In 2000 Joe received his Ph.D in Computer Science from the University of Victoria, specializing in the development
of efficient algorithms. Following his degree he spent two years on a prestigious NSERC post-doc visiting Charles
University (Czech Republic), the University of Sydney (Australia), and the University of Toronto (Canada).
Levi Cooperman - VP of Operations
Levi is a professional engineer with a B.Eng from the University of Victoria (1996). Levi has been a practicing
engineer for seven years. In the last five years Levi managed projects at Apex Systems Integrators Inc., where
his clients included Canadian Tire, Nestlé, and Parmalat. Levi is a systems integration specialist and has
led multi-platform integrations with technologies such as: Oracle, SAP, .NET, Windows CE and Pocket PC.
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